Abstract: The  initial formation of  the market for Shenbao(1872-1877) represented the epitome of the early growth of modern mass media in Shanghai .Shanghai’s immigration-driven urbanization,the consular jurisdiction of concessions ,and the newspapers and magazines which Westerners established,foreshadowed its basic market.The management of Shenbao insisted on taking cultural connection as its base and as being a  spokesperson for social justice.Based in Shanghai,Shenbao inherited essential factors of traditional urban culture in Jiangnan area,but it covered the entire Chinese community.Shenbao’s starting point was commercial information and popular opinion.Reportage of the cases of Yang Yuelou and Yang Naiwu marked Shenbao’s deep fusion with Shanghai’s society.